Ferrari has unveiled the Amalfi, its successor to the 2019 Roma, as the entry point into the brand's current lineup. Here's what's changed, and how it fits into Ferrari's broader product strategy heading toward its first fully electric model.
Replacing a Successful Predecessor
The Amalfi takes over from the Roma, which had been a strong seller for Ferrari in the entry-luxury segment since its 2019 launch. Power comes from an eight-cylinder, 3.85-liter engine, continuing Ferrari's front-engine V8 grand tourer formula that has defined this segment of its lineup for years.
Pricing and Availability
The Amalfi starts at €240,000 (roughly RM1.3 million / approximately $260,000 USD at current exchange rates), with first deliveries expected in the first quarter of 2026 - positioning it firmly as Ferrari's most accessible current model, even at that price point.
Part of a Busy Product Cycle
The Amalfi's launch comes just two months after Ferrari revealed the 296 Speciale hybrid and its convertible variant, reflecting an unusually active product cadence for the brand as it works through a wave of new model introductions across its lineup, including the 849 Testarossa and the fixed-head F80 hypercar.
Ferrari's First EV Is Coming
Ferrari has confirmed it will begin unveiling its first fully electric vehicle in a three-stage rollout starting in October, culminating in a full world premiere the following spring. However, sources indicate a second, more mass-market EV model isn't expected before 2028, reportedly due to softer-than-anticipated demand for high-performance luxury EVs across the industry.
Sold-Out Production Runs
Ferrari CEO Benedetto Vigna has confirmed that production runs for both the 296 Speciale family and the 12Cilindri family are completely sold out, including the limited-run 12Cilindri Manuale, with all 1,499 units already allocated - a reminder that even as Ferrari expands its lineup, exclusivity remains central to the brand's strategy.
What This Means for the Segment
The Amalfi's arrival intensifies competition in the entry-luxury grand tourer space, going head-to-head with the Aston Martin Vantage, McLaren Artura, and Porsche 911 Turbo S for buyers seeking their first Ferrari-badged (or comparable) supercar experience.
Looking Ahead
With two more debuts confirmed for the second half of 2026 - widely expected to include an open-top F80 Aperta variant - Ferrari's product pipeline shows no signs of slowing down as the brand balances its combustion heritage against its looming electric future.
