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Genesis GV90: What We Know About the Brand's Upcoming Flagship EV

Genesis has confirmed its next flagship SUV, the GV90, is on track for a 2026 debut, positioned above the current GV80 as the brand's new range-topping electric SUV. Recently leaked technical documents give the clearest picture yet of what to expect.A Distinctive Coach-Door DesignThe GV90 is expected to feature rear-hinged coach doors that eliminate the need for a central B-pillar - a dramatic styling choice that would make it one of the most visually distinctive SUVs in the segment, drawing inspiration from Genesis's Neolun concept vehicle.Size and PlatformLeaked documents suggest the GV90 will measure roughly 17.3 feet long with a wheelbase close to 10.8 feet, built on Genesis's new Integrated Modular Architecture (IMA) platform - a significant step up in scale from the current GV80.A Delayed Launch, Now Back on TrackThe GV90 was originally slated for a mid-2024 release, but has been pushed back multiple times - first to a 2026 model year, and now expected to arrive as a 2027 model year vehicle available for sale in the second half of 2026. Genesis has hinted that development discussions are underway, with an expected on-sale window as early as June 2026.A Shrinking but Still Competitive SegmentThe GV90 arrives in a full-size electric SUV segment that has cooled somewhat following the reduction of federal EV tax credits in late 2025, though demand from luxury buyers remains resilient. Expected rivals include the Rivian R1S, Tesla Model Y, and Kia EV9 - though the GV90's larger size and premium positioning suggest it will compete more directly with vehicles like the Cadillac Escalade IQ and Lucid Gravity.Standard Safety Features ExpectedWhile Genesis hasn't officially released full specifications, the GV90 is expected to carry at least the same safety suite as the current Electrified GV70, including forward collision warning, automatic emergency braking, pedestrian detection, adaptive cruise control, lane keeping assist, blind spot monitoring, rear cross-traffic alert, and a driver attention monitor - all standard equipment.Pricing ExpectationsGenesis has not yet announced official pricing, but since the GV90 is positioned as a step up from the GV80 (which starts at $59,195 MSRP), industry watchers expect a meaningfully higher starting price to reflect its flagship status.Looking AheadAs Genesis works to finalize the GV90 for its 2026-into-2027 launch window, the model represents one of the most closely watched debuts in the luxury EV space, both for its ambitious design and its role in cementing Genesis's position at the top of the Hyundai Motor Group's electric lineup.